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The Firefox browser seems quicker after you are told it is
IB Photography/Alamy
The key to making your software seem faster is simply to tell people that it is quicker, according to research from the organisation behind open-source browser Firefox.
Mozilla researchers wanted to know why Google’s Chrome internet browser had developed a dominant market share. In 2009, Firefox had a market share of 32 per cent, but this slipped steadily over the past decade and now stands at just 8 per cent. Chrome is used by 66 per cent of internet users.
Rebecca Weiss and her colleagues …
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